Bachelor in Mass Communication (BMC)

About the program
Program rules
Program courses
Academic staff

The Bachelor of Media and Mass Communication program is based on the foundations, principles and methods of virtual learning adopted at the Syrian Virtual University. Via its administrative and academic structure, this program seeks to fulfill its message by providing distinguished academic services in the field of media qualification in Syria and the Arab world, according to the quality and accreditation standards that are adopted at the university and applied globally and in the Arab world, and by means of cooperation with various institutions and organizations both inside & outside the country to achieve its intended goals.

Registration

To register in BMC, it is required to fulfill the terms of the Admission that are advertised and approved periodically by the University Council in Spring and Fall semesters of each academic year.
The minimum authorized hours that a student must register on each semester is 15 credit hours.
The maximum authorized hours that a student must not exceed in each semester is 38 credit hours. Except for the graduation semester in which the student is allowed to register for 50 credit hours, according to the rules established by the university.
Program management is entitled not to open any subject in the absence of sufficient number of registered students. Except in the cases that lead to delays of student's graduation.
The management of the university through its competent boards and appropriate administrative procedures shall be entitled to modify and develop decisions, priorities and disciplines offered in the program, for scientific benefit and in a manner that does not go beyond the rights and interests of the student.

Studying duration

The maximum duration of the study is eight years, if this period is exceeded, the student is considered to be exhausted
The conditions for success in the years are as shown in the following:

a- For the student to succeed to the second year he must succeed in 40 credit hours
b- For the student to succeed to the third year he must succeed in 100 credit hours
c- For the student to succeed to the fourth year he must succeed in 165 credit hours

Costs and Fees

SVU studying fees and costs by term

Success and graduation conditions

The student is considered passed in the course if he gets a score of at least 50% of the maximum final score, and at least 40% in each part of the course (dismissal and final examination) except for the graduation project, which the student receives 100 degrees after completion, and discussion from a competent committee which gives the due grade, according to the mechanism determined by the program management, without any degree of dismissal or final examination.
A student is graduated and gets a certificate of Bachelor in Mass Communication if he succeeds in 260 credit hours through his study in program according to the mechanisms stipulated in the University regulations and decisions, within the approved period of time.
The graduation decision will be issued by the SVU Presidency, and all program’s hard copies documents and results will be delivered to the exam department in the University for Conservation.

Courses description

Courses' books

Courses list:

First year/ Common

First year / first semester
Course name			Course code	Accredited units
Arabic		English	Course code	Accredited units
1	مدخل إلى وسائل الإعلام- إدارة المؤسسات الإعلامية	Introduction to Mass Media Organization Management	MME13	5
2	مدخل إلى الصورة والسينما	Introduction to Image and Cinema	IIC13	5
3	مادة إعلامية بلغة انكليزية 1	Media English Language I	MML13	5
4	مدخل إلى الصحافة	Introduction to Journalism	IJ13	5
5	الإعلان - مبادئ وإدارة	Advertising- Principles and Management	APM13	5
6	العلاقات العامة- مبادئ وإدارة	Public Relations- Principles and Management	PR13	5
7	مهارات الحاسوب	Computer Skills	CDL11	5
8	التعليم الإلكتروني	Introduction to Online Education	GBS103	5

First year / second semester
Course name			Code	Prerequisite	Accredited units
Arabic		English	Code	Prerequisite	Accredited units
1	مدخل إلى التحرير الإعلامي	Introduction to Media Editing	IME121	-	5
2	مناهج البحث الإعلامي	Mass Media Research Methods	MMRM121	-	5
3	مادة إعلامية بلغة انكليزية 2	Media English Language II	MMLII121	MML13	5
4	الاتصال والمجتمع	Communication and Society	CS122	-	5
5	الأدب والنقد واللغة الإعلامية	Literature, Criticism and Media Language	LCLM122	-	5
6	مدخل إلى الإذاعة والتلفزيون	Introduction to Radio and TV	IRT122	-	5

Second year / Common

Second year / first semester
Course name			Code	Prerequisite	Accredited units
Arabic		English	Code	Prerequisite	Accredited units
1	نظريات الإعلام والاتصال	Media and Communication Theory	MCT131	CS122	5
2	التشريعات الإعلامية وأخلاقيات المهنة	Legislations and Ethics of Media and Communication	LEMC131	-	5
3	مادة إعلامية بلغة انكليزية 3	Media English Language III	MMLIII231	MMLII121	5
4	الرأي العام وطرق قياسه	Public Opinion and it's Assessment	OPA131	CS122	5
5	مدخل إلى علم الاجتماع الإعلامي	Introduction to Media Sociology	IMS132	CS122	5
6	الاتصال التنظيمي	Organizational Communication	OC132	PR13	5
7	قضايا راهنة	Current Affairs	CA132	-	5

Second year / second semester
Course name			Code	Prerequisite	Accredited units
Arabic		English	Code	Prerequisite	Accredited units
1	أساليب الإقناع والتسويق الاجتماعي	Techniques of Persuasion and Social Marketing	TPSM241	MCT131	5
2	التخطيط الإعلامي	Media Planning	MPA241	OPA131	5
3	اقتصاد الإعلام والمعرفة	Media and the Knowledge Economy	MKE241	-	5
4	مصادر المعلومات والتوثيق الإعلامي	Sources of Information and Media Documentation	SIDM241	MMRM121	5
5	الإعلام والاتصال الإلكتروني	Online Media and Communication	OMC242	-	5
6	القيادة الإدارية	Administrative Leadership	AL242	-	5
7	الإعلام والاتصال الدولي	International Media and Communication	MCI242	-	5

الإذاعة والتلفزيون / Radio & TV

Third year / first semester
Course name			Code	Prerequisite	Acreedited units
Arabic		English	Code	Prerequisite	Acreedited units
1	التقديم والإلقاء الإذاعي والتلفزيوني	Radio and Television Presentation and Delivery	RTPD533	IRT122	5
2	البرامج الإخبارية في الإذاعة والتلفزيون	News Programs in Radio and TV	NPRT534	IRT122	5
3	إعداد البرامج الإذاعية	Preparation of Radio Programs	RP535	IRT122	5
4	الإعلام الإذاعي والتلفزيوني المتخصص	Specialized Media in Radio and Television	SMRT536	IRT122	5
5	إدارة الإبداع والابتكار	Management of Creativity and Innovation	MCI537	MME13	5
6	حقوق الملكية الفكرية	Intellectual Property Rights	IPR532	LEMC131	5

Third year / second semester
Course name			Code	Prerequisite	Accredited units
Arabic		English	Code	Prerequisite	Accredited units
1	إدارة المؤسسات الإعلامية	Media Institutions Management	MIM645	MME13	5
2	البرامج الحوارية الإذاعية والتلفزيونية	Talk Programs In Radio and Television	TRTP646	RTPD533	5
3	تشريعات إعلامية	Media Legislations	ML648	IPR532	5
4	الوسائط المتعددة	Multimedia	MM647	OMC242	5
5	التحرير الاستقصائي	Investigative Articles' Editing	LS649	IME121	5
6	أساليب تحليل الصورة	Photos' Analysis Techniques	IAT650	IIC13	5

Fourth year / first semester
Course name			Code	Prerequisite	Accredited units
Arabic		English	Code	Prerequisite	Accredited units
1	مجتمع المعلومات	Information Society	IS872	MKE241	5
2	كتابة وإعداد التقارير الإخبارية	Writing and Preparation of News Reports	WBN752	LS649	5
3	الإنتاج الإذاعي والتلفزيوني	Radio and TV Production	RTP758	TRTP646	5
4	تكنولوجيا الإعلام والتعليم	Technology of Media and Education	MTE759	MM647	5
5	الإعلان الإذاعي والتلفزيوني	Radio and Television Advertising	RTA760	IAT650	5
6	السيناريو والدراما	Scenario and Drama	SD756	IME121, IRT122	5

Fourth year / second semester
Course name			Code	Prerequisite	Accredited units
Arabic		English	Code	Prerequisite	Accredited units
1	الإخراج الإذاعي والتلفزيوني	Radio and TV Direction	RTVD785	MME13	5
2	تحرير مواد الرأي	Editing of Opinion Articles	EOM874	IME121	5
3	الأفلام الوثائقية	Documentary Films	DO757	IIC13	5
4	التصميم الجرافيكي	Graphic Design	GD762	RTP758	5
5	كتابة تلفزيونية مستوى متقدم	Advanced TV Writing	ATVW787	WBN752	5
6	مشروع تخرج	Graduation Project_RTV	G796	RTPD533, SMRT536, TRTP646, LS649, WBN752, RTP758	5

Electronic Media and Communication

Third year / first semester
Course name			Code	Prerequisite	Accredited units
Arabic		English	Code	Prerequisite	Accredited units
1	أسس إدارة الأعمال	Principles of Business Management	BP540	MME13	5
2	الصحافة الالكترونية والنشر الالكتروني	Online Journalism and Publishing	OGP528	OMC242	5
3	سلوك المستهلك	Consumer Behavior	CB539	APM13	5
4	مهارات الإقناع بالوسائل الإلكترونية	Persuasion Skills by Electronic Media	PSEM538	TPSM241	5
5	إدارة الإبداع والابتكار	Management of Creativity and Innovation	MCI537	MME13	5
6	حقوق الملكية الفكرية	Intellectual Property Rights	IPR532	LEMC131	5

Third year / second semester
Course name			Code	Prerequisite	Accredited units
Arabic		English	Code	Prerequisite	Accredited units
1	وسائل الاتصال الالكترونية	Electronic Means of Communication	EMC687	BP540	5
2	صحافة المواطن	Citizen Journalism	CJ686	PSEM538	5
3	تشريعات اعلامية	Media Legislations	ML648	IPR532	5
4	الوسائط المتعددة	Multimedia	MM647	OMC242	5
5	التحرير الاستقصائي	Investigative Articles' Editing	LS649	IME121	5
6	أساليب تحليل الصورة	Photos' Analysis Techniques	IAT650	IIC13	5

Fourth year / first semester
Course name			Code	Prerequisite	Accredited units
Arabic		English	Code	Prerequisite	Accredited units
1	مجتمع المعلومات	Information Society	IS872	MKE241	5
2	المقابلة الإعلامية	Media Interview	MI530	IRT122	5
3	تكوين صفحة الويب	Web Page Creation	IWD753	OMC242	5
4	تكنولوجيا الإعلام والتعليم	Technology of Media and Education	MTE759	MM647	5
5	إنتاج وإخراج الصحف	Newspaper Production and Layout	NPD755	IJ13	5
6	التسويق الإلكتروني	Electronic Marketing	EM790	CB539	5

Fourth year / second semester
Course name			Code	Prerequisite	Accredited units
Arabic		English	Code	Prerequisite	Accredited units
1	أساليب وأصول وتقنيات النشر	Methods, Principles and Techniques of Publication	PMPT870	IJ13	5
2	الحديث والتحقيق التلفزيوني	TV Interview and Reportage	TVIC 786	IME121	5
3	الأفلام الوثائقية	Documentary Films	DO757	IIC13	5
4	التصميم الجرافيكي	Graphic Design	GD762	IWD753	5
5	تحرير مواد الرأي	Editing of Opinion Articles	EOM 874	IME121	5
6	مشروع تخرج	Graduation Project_EM	G797	Iic13, mmrm121, omc242, ogp528, mM647, ls649, emc687, cj686, mi530, iwd753, gd762 do757,	5

الإعلان / Advertising

Third year / first semester
Course name			Code	Prerequisite	Accredited units
Arabic		English	Code	Prerequisite	Accredited units
1	مهارات الإقناع بالوسائل الإلكترونية	Persuasion Skills by Electronic Media	PSEM538	TPSM241	5
2	تخطيط المحتوى الإعلاني	Planning of Advertisement Content	PMAC542	MPA241	5
3	سلوك المستهلك	Consumer Behavior	CB539	APM13	5
4	مبادئ التسويق	Principles of Marketing	PM541	APM13	5
5	إدارة الإبداع والابتكار	Management of Creativity and Innovation	MCI537	MME13	5
6	حقوق الملكية الفكرية	Intellectual Property Rights	IPR532	LEMC131	5

Third year / second semester
Course name			Code	Prerequisite	Accredited units
Arabic		English	Code	Prerequisite	Accredited units
1	استراتيجيات وسياسات التسويق	Marketing Strategies and Policies	MSP533	PM541	5
2	سيكولوجيا الإعلان	Advertising Psychology	PA534	APM13	5
3	تشريعات إعلامية	Media Legislations	ML648	IPR532	5
4	علم الاقتصاد	Economics	E649	MKE241	5
5	مهارات العلاقات العامة	Public Relations Skills	PRS650	PR13	5
6	أساليب تحليل الصورة	Photos' Analysis Techniques	IAT650	IIC13	5

Fourth year / first semester
Course name			Code	Prerequisite	Accredited units
Arabic		English	Code	Prerequisite	Accredited units
1	مجتمع المعلومات	Information Society	IS872	MKE241	5
2	المقابلة الإعلامية	Media Interview	MI530	IRT122	5
3	تسويق الخدمات	Service Marketing	SM791	PM541	5
4	تصميم الإعلان	Advertisement Designing	AD792	PA534	5
5	الإعلان الإذاعي والتلفزيوني	Radio and Television Advertising	RTA760	IAT650	5
6	السيناريو والدراما	Scenario and Drama	SD756	IME121, IRT122	5

Fourth year / second semester
Course name			Code	Prerequisite	Accredited units
Arabic		English	Code	Prerequisite	Accredited units
1	التصميم الجرافيكي	Graphic Design	GD762	AD792	5
2	الاتصال التسويقي	Marketing Communication	MC764	PM541	5
3	التحليل الاقتصادي	Economic Analysis	EA763	E649	5
4	إدارة العلامة التجارية	Trade Mark Management	BM764	PA534	5
5	علم الجمال	Aesthetics	A794	AD792	5
6	مشروع تخرج	Graduation Project_AD	G795	APM13, TPSM241, MPA241,PMAC542, CB539, PM541, MSP533, PA534, SM791, AD792, RTA760, MC764	5

الصحافة Journalism

Third year / first semester
Course name			Code	Prerequisite	Accredited units
Arabic		English	Code	Prerequisite	Accredited units
1	كتابة وتحرير الأخبار1	News Writing and Editing I	NWE527	IME121	5
2	الصحافة الالكترونية والنشر الالكتروني	Online Journalism and Publishing	OGP528	OMC242	5
3	التحقيق والحديث الصحفي ومواد الرأي	Reportage, Interviews and Opinion Articles	JOA529	IME121	5
4	مهارات الإقناع بالوسائل الإلكترونية	Persuasion Skills by Electronic Media	PSEM538	TPSM241	5
5	فن التصوير الصحفي	Art of Press Photography	APP531	IJ13	5
6	حقوق الملكية الفكرية	Intellectual Property Rights	IPR532	LEMC131	5

Third year / second semester
Course name			Code	Prerequisite	Accredited units
Arabic		English	Code	Prerequisite	Accredited units
1	كتابة وتحرير الأخبار II	News Writing and Editing II	NWE527-2	NWE527	5
2	إدارة المؤسسات الإعلامية	Media Institutions Management	MIM645	MME13	5
3	تشريعات إعلامية	Media Legislations	ML648	IPR532	5
4	تحرير الصحافة الإلكترونية	Online Press Editing	ETP 757	OMC242	5
5	التحرير الاستقصائي	Investigative Articles' Editing	LS649	IME121	5
6	أساليب تحليل الصورة	Photos' Analysis Techniques	IAT650	IIC13	5

Fourth year / first semester
Course name			Code	Prequisite	Accredited units
Arabic		English	Code	Prequisite	Accredited units
1	مجتمع المعلومات	Information Society	IS872	MKE241	5
2	كتابة وإعداد التقارير الإخبارية	Writing and Preparation of News Reports	WBN752	LS649	5
3	تكوين صفحة الويب	Web Page Creation	IWD 753	OMC242	5
4	أساليب تحليل النصوص	Text Analysis Techniques	TAT754	LCLM122	5
5	إنتاج وإخراج الصحف	Newspaper Production and Layout	NPD755	IJ13	5
6	السيناريو والدراما	Scenario and Drama	SD756	IME121, IRT122	5

Fourth year / second semester
Course name			Code	Prerequisite	Accredited units
Arabic		English	Code	Prerequisite	Accredited units
1	أساليب وأصول وتقنيات النشر	Methods, Principles and Techniques of Publication	PMPT870	IJ13	5
2	الصحافة المتخصصة	Specialized Press	SP871	IJ13	5
3	تقنيات الطباعة	Printing Technologies	PT751	IJ13	5
4	الإعلام والحرب النفسية	Media and Psychological Warfare	MPW873	MCI242	5
5	تحرير مواد الرأي	Editing of Opinion Articles	EOM874	IME121,	5
6	مشروع تخرج	Graduation Project_JO	G799	IJ13, IME121, JOA529,NWE527, APP531, NWE527-2, LS649, WBN752, NPD755, SP871, PT751	5

العلاقات العامة / Public Relations

Third year / first semester
Code			Code	Prerequisite	Accredited units
Arabic		English	Code	Prerequisite	Accredited units
1	كتابة وتحرير الأخبار1	News Writing and Editing I	NWE527	IME121	5
2	العلاقات العامة والأزمات	Public Relations and Crises	PRC543	PR13	5
3	سلوك المستهلك	Consumer Behavior	CB539	APM13	5
4	مبادئ التسويق	Principles of Marketing	PM541	APM13	5
5	العلاقات الإعلامية والإعلانية	Publicity and Media Relations	MP544	MME13	5
6	حقوق الملكية الفكرية	Intellectual Property Rights	IPR532	LEMC131	5

Third year / second semester
Course name			Code	Prerequisite	Accredited units
Arabic		English	Code	Prerequisite	Accredited units
1	العلاقات العامة الدولية	International Public Relations	IPR649	MCI242	5
2	سيكولوجيا الإعلان	Advertising Psychology	PA534	APM13	5
3	السلوك التنظيمي	Organizational Behavior	CB535	AL242	5
4	علم الاقتصاد	Economics	E649	MKE241	5
5	مهارات العلاقات العامة	Public Relations Skills	PRS650	PR13	5
6	أساليب تحليل الصورة	Photos' Analysis Techniques	IAT650	IIC13	5

Fourth year / First semester
Course name			Code	Prerequisute	Accredited units
Arabic		English	Code	Prerequisute	Accredited units
1	مجتمع المعلومات	Information Society	IS872	MKE241	5
2	العلاقات العامة والتفاوض	Public Relations and Negotiation	PRN766	PRC543	5
3	تسويق الخدمات	Services Marketing	SM791	PM541	5
4	التسويق الإلكتروني	Electronic Marketing	EM790	CB539	5
5	الانترنت والمجتمع	Internet and Society	IS769	CS122	5
6	السيناريو والدراما	Scenario and Drama	SD756	IME121, IRT122	5

Fourth year / second semester
Course name			Code	Prerequisite	Accredited units
Arabic		English	Code	Prerequisite	Accredited units
1	أساليب وأصول وتقنيات النشر	Methods, Principles and Techniques of Publication	PMPT870	IJ13	5
2	حملات العلاقات العامة	Public Relations Campaigns	PRC768	PRS650	5
3	التحليل الاقتصادي	Economic Analysis	EA763	E649	5
4	إدارة العلامة التجارية	Trade Mark Management	BM764	PA534	5
5	الكتابة للعلاقات العامة	Writing for Public Relations	EPRM767	IME121	5
6	مشروع تخرج	Graduation Project_PR	G798	PR13, IME121, OC132, TPSM241, MPA241, PRC543, PRS650, PRC768, EPRM767	5